I created this case study to demonstrate the importance of keyword research before embarking on any online marketing activity. I recently met with Greavy and Co Dublin Accountants who are rigorously pursuing an online marketing strategy with the ultimate goal of increasing sales by 20% in 2014 entirely from online traffic.
Greavy & Co offer typical accountancy services such as Accounts Preparation, Tax Return Services and Payroll Processing. They where unsure which keywords to go after. Advice from many quarters include go after low comp keywords, or long tail keywords, black hat it and go for accountants!
But the firm ultimately selected to optimise for Accountant Dublin. What they failed to realise, or where poorly advised on is that Accountants Dublin , plural, gets 3 times more exact match traffic than Accountant Dublin. a rookie mistake, but a big one all the same.
Follow Greavy and Co on Facebook : https://www.facebook.com/GreavyAccountants
If you own your own business then I’m quite sure that by now you’ve been targeted by some marketer or other preaching the benefits of search engine optimization and mobile marketing for your business and the need to get a mobile website. You’ve probably heard all the facts by now:
- 500% – The growth of mobile search over the past two years
- There will be one mobile device for every person on the planet by 2015!!!
- 94% – The number of people who have said they have used their mobile phones to find local information
- 70% of people who search for local information on their mobile will contact a business within 24 hours of searching
- 50% will make a purchase
- 67% have said that a mobile friendly website influences whether they purchase or not
So should you believe e hype? Absolutely. If you haven’t already developed an online and mobile strategy for your business then it’s time to get on board, quickly! Particularly if you are depending on local traffic. Don’t delay - you need to firstly find a respectable Dublin SEO expert.
So don’t miss out in 2014, internet marketing and mobile is where it is at. Get on board today or get left behind.
Click here to find Expert SEO Dublin on Facebook
Dublin landscaping company Garden Design & Landscaping Dublin are certainly reaping the rewards of it’s decision to dominate Google come peak season. Colm Henry, following years of uncertain investment oin more traditional forms of advertising, and observing his competitors moves decided earlier in the year that 2013 would be the year he took his business online.
Colm employed the services of a skilled online marketer and crossed his fingers! ’We decided to target a wide range of keywords with Google Adwords and target the biggest searches with SEO’ says Colm. Apco have been dominating the top 1-2 positions in adwords with great rewards and after 4 weeks they are now placing in the top 5 of the organic results for his big keywords including garden design in Dublin. Colm is now pretty much booked out for the rest of the summer, a massive improvement from any previous year. But he is not taking his foot of the pedal. Instead he is seeking to place himself as an online authority on landscaping. ’Hopefully by being seen as the go to guy I’ll be able to diversify into digital products and even charge more in 2014′.
You can contact Dublin Garden Design on 01 901 2673 or by visiting http://www.dubingardendesign.com or visit us on facebook https://www.facebook.com/DublinGardenDesign